Wesley Allan
Content Creator
Who I am
My name is Wesley Allan, and I am a senior Content Lead with over eight years of experience producing and editing English-language content across Media platforms, internal communications, Social media and video.
What I bring to your Team
Strong, Executable Ideas
Clear concepts developed from insight and built to work across campaigns, content, and platforms.
Creative Aligned to Business Goals
Storytelling grounded in strategy, designed to drive growth, engagement, and measurable impact.
Defined Brand Voice
Consistent tone, sharp positioning, and clear messaging across every channel.
Confident Brand Representation
Experience in voice acting, webinars, live demos, and on-camera presenting to communicate ideas with authority.
Marketing Report Ebooks
Winning the Shelf in 2026
A thought-leadership-focused marketing ebook advising brands on how to “win the shelf” in the food retail marketing space.
LTO PLAYBOOK: EASTER 2027
A marketing playbook advising food and beverage brands on how to land with consumers for next year’s Easter period, based on consumer data.
Foodservice Forecast 2026
A breakdown of what trends foodservice brands can expect in 2026 and the macro factors driving them.
Articles and Blogs
So, what will diners want in 2026? Why do they want it, and how can you ensure you get the most out of this opportunity?
How do you justify a premium price point in a crowded market without adding months of research and internal debate?
In 2026, many startup founders are facing the same uncomfortable truth. […]The interface has changed, and with it, so should we.
Consumers today are more willing than ever to explore cuisines from around the world, and cabbage's versatility makes it a great choice for dishes rooted in a variety of cuisines, from tacos to rice bowls and noodles.
Cabbage will be in the spotlight in 2026... (Contributor)
Video Scripting/ Voice Work
I craft and perform narrative-driven video scripts that blend sharp storytelling with audience psychology, bringing concepts to life on screen and in voice for broadcast, digital, and brand platforms.
Webinars and PResenting
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
Reformulation Playbook
My webinar - designed for food and beverage CPG brands. A step-by-step guide through the vital pitfalls and opportunities of an effective product reformulation process.
Retail Roadmap
A webinar where I recap the major US retailers’ sales calls and how to use what the big companies are doing into your brand.
The Future of Private Label
My webinar on the effect of private label on food and beverage retail, and how brands can stay ahead.